The Secret Rules of Selling

By Joseph Farinaccio

I'm about to share with you the secret rules of selling.

Well... okay... they're not really a secret. But not many people think about them - - that's for sure. You may already know them, unless you're completely new to marketing.

Here's #1: People don't like it when someone tries to "sell" them something. Is that profound or what?

Perhaps this is best illustrated by thinking of how you feel when walking onto a car lot to look at that new or used vehicle. Look forward to it? Probably not. I've had some bad experiences in those places.

When anybody tries to "sell us" we tend to feel manipulated. We don't like the idea of being pushed into buying.

The person reading your sales copy feels the same way.

And now... the good news.

"The Secret Rules of Selling - Page 2"

"Marketing Your Service Business - Page 3"

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"The Secret Rules of Selling - Page 2"

"Marketing Your Service Business - Page 3"

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