Small Business Is About Relationships - Page 2
-"Thank You" Events
You can never say thank you too many times. One great way to thank your customers is to have an open house of sorts. Depending on what your small business does, you can tailor the event to what your small business is best at, just be creative.
-Writing/Providing Information
--Association Newsletters
There is an association for every industry, hobby or area of interest. Many of them publish newsletters and are always willing to accept content--so write an article and submit it, it's a way to get your name out there and it's free.
--Speaking at Conferences or Events
From association meetings to community events, there are many opportunities available if you're willing to get up and speak. Just look for an event that fits your area of expertise and volunteer. Event organizers are always open to new speakers, especially if they're inexpensive.
--Press Releases
Press releases offer another opportunity for free publicity for your small business. If you figure out a way to use press releases on a regular basis, you will gain a steady stream of free press.
--Local Newspapers/publications
If you see a news piece that is in about a topic your small business is known for and you have something to say, write a letter to the editor. By becoming vocal in your community you will become known as the expert in that area and it will reinforce your image to current customers (and your relationship).
-Traditional Advertising Methods
Advertising in newspapers, trade magazines and on the radio are also ways to keep your name in front of customers and potential customers. Advertising is meant to support the 'brand' that you've already established as well as get your name in front of people, so it is a good way to help reinforce existing relationships. It is however, the least effective way to establish your small business as knowledgeable because it is paid for.
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