Small Business Is About Relationships
Some small businesses believe that business is only about making money--the sale is all that matters. Making money and sales are important--no money, no business--however; the relationships you build with your customers influence future sales. And it's a fact that a second sale from an existing customer costs less to achieve than a first time sale to a new customer. The relationships your small business forges are essential for future growth.
I Know Relationships Are Important, So What?
Every time you communicate with your current or potential customers, you are building your brand and your relationship. Your marketing is your "face" to the public. Use of aggressive "sales-only" marketing methods can negatively affect your brand and the relationship you have with your customers.
Too much snail mail & spam can also be negative factors in building your customer relationship. This doesn't mean you shouldn't send mail or e-mail, but you need to balance your efforts. You also need to know your customers and provide valuable information and or 'deals' that customers will appreciate.
Some Effective Marketing Ideas To Help Build Customer Relationships
Here are some ways you can effectively market your small business while positively building your brand and reinforcing relationships:
-Traditional Newsletters
Newsletters are an easy way to keep your small business name in front of your customers while not only building the relationship, but also establishing your business as the 'expert.' Newsletters can be big or small, long or short; but they MUST be valuable--make sure to include information your customers need and want.
-Postcard Marketing
Another quick way to keep yourself on your customer's radar is using postcards. They're an inexpensive yet effective way to share brief snippets of information, or pass along 'deals.'
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