Marketing Your Service Business - Page 3
Purpose
Are you in business to make a profit or to add value for your customers? This is the most effective sales tool you have. How many times have you called a company and have been dissatisfied just with the person answering the phone? They seem indifferent to your needs, shallow, uncaring. People sense this right away and will assume the service you offer is run with the same indifference. People want to know you care about them. And it's really not hard to do.
If you are running your business with the joy of providing a service your customers need, people will be attracted to your business and will refer you to their friends and family. Get clear about why you are running your business. If it's only to make a profit, then you need to do something else because you will never succeed at a pace that allows you to have a lifestyle and a business.
Testing
Even if you knew to test the results of your ad campaign, would you find the time to do it? Probably not, because you're busy running the details of the business. But what if I told you this could save you a lot of money in useless ads? Most advertising is useless because small business owners don't understand the basic concepts to make it successful. Good ads don't just happen. Even professional marketers make sure they test every aspect of every ad. A minor change to the headline, the body or the call to action could make a major difference in the campaign results; as high as 100-300%.
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