Marketing Your Service Business
Marketing any business is a science professional marketers follow to get results. There are three principles that are most important to the small business owner and should be adopted and used:
1. Benefits - Most people make the mistake of telling everyone the features of their business. This is not what your customers are looking for. They want to know why they should give you the job and not your competition.
2. Business Purpose - Are you sure you understand what your business purpose is? Most people start a business to make money. But your real job is to satisfy your customer needs.
3. Market Testing - Most small business owners run advertising because they've heard that's what you do to get customers. But they fail to track their ads to learn what is working and what is not. The natural response to a failed ad is to decide the ad did not work due to the publication or timing. This may be part of it, but only by tracking and measuring the results of each ad will you discover if it's even worth spending the money.
"Marketing Your Service Business - Page 2"
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"Marketing Your Service Business - Page 2"
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