How Not To Destroy Your Online Business Instantly: The Chitika Example - Page 2

Word spread quickly around the web and there was a huge backlash that the company is probably not going to recover from. Website owners around the web removed Chitika from their websites vowing to never deal with the company again and posting vicious and negative reviews of the company everywhere, such as those found at Inside Online Advertising.

Reputation for a business is the most crucial thing to lose. With a lot of consumers and clients you only get one chance. Chitika will probably not recover from this huge mistake of not making sure that their systems were working properly and that the promises they made to publishers from the start would be honored. Don't make this mistake yourself when starting your business. Look ahead and plan before you start signing contacts and making promises.

Copyright Dan Amato

Dan Amato lived through the dot-com boom and bust in Santa Clara, CA. He is the co-founder of numerous companies from the ground up and currently maintains http://www.startuphints.com, a free resource for those starting a new business. He can be contacted on his blog at http://www.diggersrealm.com.


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