Word of Mouth Marketing Tools (Part Five) - Page 6
People feel a sense of pride when they are working for an award winning business. And customers love to tell their friends, and anyone else who will listen, about the award winning establishment that they have been dealing with. It's reassuring for them and makes them feel smart for having chosen to deal with a winning team.
Remember: If you want good word of mouth you have to give people something to talk about.
Vouchers For Other Businesses If there are businesses that offer services and experiences that your customers might appreciate, offer to exchange promotional vouchers. It makes you a hero as well as promoting the other businesses. You both get talked about.
This can even be for competitors. For example, if you have an Italian restaurant in a tourist town, people who are dining at your restaurant tonight are likely to want to try a different restaurant tomorrow night. If you feel that the local Thai restaurant is good value you could have 10% off vouchers for their restaurant. When the diner pays the bill you ask if they are staying in town for another night. If so, ask if they like Thai food and recommend the other restaurant.
"Word of Mouth Marketing Tools (Part Five) - Page 7"
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"Word of Mouth Marketing Tools (Part Five) - Page 7"
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