Word of Mouth Marketing Tools (Part Five) - Page 2
Maybe it's with a Thank You Card, an Appreciation Voucher, a personal note or a follow up system at your establishment. Notice the word 'system'. It's important. If you don't have a system, you will get busy and your good intentions will remain just that.
For example, 14 days after the delivery of the new furniture for your home office the business you purchased from sends you a Thank You card with a personal note.
When businesses send Christmas cards they tend to get momentary appreciation and then are lost within a collection of cards. Birthday cards get tossed out soon after the birthday. Send someone a Thank You card and three years later it will probably still be proudly displayed on a shelf or bookcase. People don't get many Thank You cards!
You can take this further with discounted restaurant meals and other bonuses linked to thank you cards. Check out the www.thankyoucards.com.au website for ideas.
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