Word Of Mouth Marketing Examples (Part Three) - Page 5
Linda Cleaver of Langsford House, a lovely historic B&B in York, Western Australia as well as the romantic historic charm of the setting has a poodle/Maltese cross, Monty that is often befriended by guests and is notable for his bowtie.
Now, there are a number of B&Bs in and around York and when people tell friends about 'that lovely place they stayed" they can't always recall the name. That's alright at Langsford House though. Linda received a call from a lady who said "This may be a funny question, but my friend stayed at this lovely B&B in York and can't remember the name of it. Do you have a poodle with a bowtie?" "That would be Monty the Marketing Manager," said Linda as she took the booking.
Lancelin, an hour or so up the coast from Perth, is a popular spot for windsurfing and snorkelling. Trish and Trev run Lancelin Lodge and accommodate many backpackers. They also have a dog which often befriends their guests and takes them to the best surfing spots. Backpackers compare notes with fellow travellers about places visited, what there is to do and where to stay. Backpackers also tend to be well educated and like to read so Lancelin Lodge provides them with colourful bookmarks with photographs of young guests at the beach, wind surfing scenes and of course their dog. On the reverse of each beautifully photographed scene are all the contact details and a list of facilities at Lancelin Lodge. Brochures would probably be mislaid or tossed out but bookmarks are useful mementos. A great way of being memorable and prompting word of mouth.
Wooden pigs, pink cut out pigs, bookmarks, a poodle with a bowtie or 20 cents in a parking meter. It doesn't take much to get people talking about you and once they do they start to recall and tell others about the things that really impressed them about the experience.
What will you do or do again to get people talking about your business? I'd love to share your examples with your fellow readers. Now, that's word of mouth!
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