Word Of Mouth Marketing Examples (Part Three)
In Part Three of this word of mouth marketing series of articles I've included some down to earth examples of techniques used by ordinary businesses to get extraordinary results.
Use local media to talk up your events The UK 2005 Farm Market of the Year can be found in the village of Orton in Cumbria. All the produce sold at this accredited farmers market is from a 50-mile radius. And up to 45 local farmers, growers and producers share their fresh produce and their knowledge with customers on the second Saturday of each month come rain, hail or shine.
At least that's the promise.
On 8th of January 2005 they weren't able to live up to that promise. The north west of England was hit by storms and suffered severe flooding. Market manager, Jane Brook, turned this negative into a positive by sending a news release to her local paper titled "We've Broken Our Promise". And this was the headline that the paper picked up, going on to emphasise the points Jane made about all stalls being set up prior to 9.30am and there right up to the 2.30pm closing time, with information on the special events and happenings at the next monthly market. A newsworthy angle that got people talking and helped bring them back to the markets. Check out www.ortonfarmers.co.uk. It's an impressive site with lots of examples of how they build customer relationships.
"Word Of Mouth Marketing Examples (Part Three) - Page 2"
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"Word Of Mouth Marketing Examples (Part Three) - Page 2"
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