Selling Professional Services
Speak to almost any self employed professional and most of them will say that they love their job but don't care much for selling their services. Here's some advice to help all those reluctant professionals who need to sell to clients.
A powerful presentation can mean the difference between securing a contract and losing one. Always keep in mind that your customers will be inundated with competitors wanting to present their case for stealing your business.
Giving a presentation is one of the most feared events in Western society. In surveys of people's fears, death is usually ranked around number six. Giving a presentation is usually number one. Don't feel alone, this is a common experience. Ensure, before a presentation or meeting with a client that you have done everything you can to be prepared.
As you go through the following four steps, think of the practical issues of your specific service, how can you implement these steps, what else could you do? In order for this module to be effective you have to work through it and not just read it. Use this as your opportunity to become a great presenter.
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