How To Stimulate Word Of Mouth (Part Two)
If you want to get good word of mouth you have to give people something to talk about.
This is something we love to work on with our clients in workshops and seminars to help them spread the word in low cost ways. If we can do that for your company, business group or community, please do get in touch. Meantime, lets explore some examples.
Unfortunately good quality products and friendly service don't get talked about beyond an occasional comment to friends or family on the day of the experience. There needs to be something else to bring the experience back to mind; a trigger that prompts your customer to follow up with comments about the quality and service and why people should buy from your organisation.
A classic example of this is the 'Teddy Bear' story about my experience in Denmark, Western Australia. Anytime anyone in my part of the world mentions going to Denmark (the town not the country) I am reminded of the Teddy Bear story and then tell people about Chimes Health Resort and the 'real' reasons it is a great play to stay. Email me at info@terrifictrading.com if you would like a copy.
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