10 Tips For Growing Your Business
1. Over deliver, but don't over promise.
Most companies do just the opposite. They want that sale so they promise their customers the moon but then they fall just a little short. They might have provided exceptional customer service, but excellent service looses its luster if it falls short of the promise. In fact, it's worse than not promising at all. The bottom line is that you must organize your business so that you always exceed, but absolutely never fall short of a promise to a customer.
2. Use your customer's name when ever possible.
Your customer's favorite word (everyone's favorite word) is their name. Use it, use it often, and when you write it, make sure that you spell it correctly. It's also important to use a level of formality that will make your customers the most comfortable, so you'll need to decide whether to use their full names, their surnames or their first names.
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