Networking Is More Than Just Handing Out Business Cards - Page 4

Be Prepared, Create Some Introductions

As an exercise, devise three or four ways to introduce your business. Let each one focus on a different benefit of your product or service. Test each of them at your next networking event.

Remember: people do not buy products or services, they buy benefits and solutions. The more you focus on communicating the benefits gained from using your products or services, the more you will benefit from the increase in business.

With prospecting new business becoming more and more difficult, a personal relationship is even more important and the Chamber of Commerce Card Exchange offers the perfect playground for you do it, besides the food is usually pretty good too.

Jim Donovan is a motivational speaker, business coach, and the author of several books, including Handbook to a Happier Life (New World Library). For a free ebook or audio and a subscription to his newsletter visit http://www.jimdonovan.com

"How To Price Your Product"

"Networking Is More Than Just Handing Out Business Cards - Page 3"

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"How To Price Your Product"

"Networking Is More Than Just Handing Out Business Cards - Page 3"

Back To The Startup Hints Front Page